Introducing fully disclosed customers, since 1989.
Sterling Financial Services LLC has provided introduction services from Dubai since 1989. CMA Category 5, Introduction, Licence No. 305029.
A proud legacy spanning over thirty years.
Sterling Financial Services LLC has been introducing fully disclosed customers with reputable, regulated financial institutions within the UAE and beyond since 1989. Our experienced team possesses a deep understanding of customer needs, and we provide introduction services tailored to the financial sector.
To be a trusted partner in the financial services industry, recognised for our commitment to excellence, transparency, and client satisfaction.
Founded by the person still running it.
Kinly Nassour established Sterling Financial Services LLC in Dubai in 1989 and has been its Director General ever since.
His free sessions on how regulated markets and instruments actually function — most recently an introduction to options — are educational only.
Know exactly what you are permitted to do, tell the client before they ask, and never blur the line.
Three things we will not trade away.
Compliance and ethical standards
We operate in a regulated environment and prioritise compliance and ethical standards in everything we do.
Thorough vetting of partners
Every institution we introduce clients to is vetted thoroughly before any introduction is made.
A secure environment
We create a secure environment where clients can confidently engage with financial institutions.